712 Leads and a Scalable B2B Pipeline for Aristotle Performance

The Challenge

Aristotle Performance faced a critical scaling challenge: an overreliance on referrals as their single lead source. The company struggled to connect with new prospects and lacked a consistent, scalable pipeline to reach ideal clients in large corporations. With a modest $4,000 monthly ad budget, they needed to rapidly develop an effective digital marketing strategy to diversify their lead sources and create sustainable growth, moving beyond their current limited model.

The Solution

Full-funnel LinkedIn Ad Campaigns

Addressing each part of the marketing funnel, Aristotle performance was able to generate leads with content across all funnel stages, from blueprint downloads to hand-raisers for $2000 program registration hand-raisers

Persona targeting

By developing highly personalized content to each of their B2B buyer personas (L&D Leaders and Coaches) we were able to drive consistent results.

The Results

• 712 Leads

• $18.56 Cost/Lead