Cut Cost per Lead by 50% and Increased ROI by 300%

Client Overview

Life Champ Martial Arts is a Northern Virginia martial arts studio with 25+ years of experience, offering professional instruction and a community - focused environment.

The Challenge

• Client was paying $75+ per lead

• Leads were poor quality and not converting

• Client had no system in place for testing and scaling winning ads

The Results

1. Google Ads cost per lead dropped form $100+ to $35 per lead.

2. Meta Ads cost per lead dropped form $75 to $15 per lead.

3. Our clients ROI increased by 300% over the first 3 months.

What Drove Results

• We implemented our Jumpstart ROI Creative testing method.

• We created 10+ new video ads per month and tested specific hooks and offers.

• We implemented a thorough restructuring of their Google Search Ads.

Winning Ads